Qld Music Trails

Qld Music Trails brings Australia’s favourite music artists and places them in the most beautiful locations in the state - from stunning coastal mountains to sun-drenched beaches, the lush rainforests of the far north, or the endless
horizons and open plains of the west.

External agency Bigfish developed a contemporary and versatile brand for us to run with, and I was tasked with rolling this out in anticipation of the 2023 re-launch.

It was invigorating to work on a large-scale project with such bold ambitions, and together with the rest of the marketing team and multiple partner agencies, I really think we did our beautiful state
of Queensland justice.