The Long Sunset   

Sunshine and scenery are the hallmarks of
Australia’s most picturesque music festival.

This big day out brings together home-grown Aussie talent and places them in the most beautiful festival site around: against a backdrop of rolling hills, majestic mountains and an ever-lasting sunset.

For the event identity, I tapped into the idea of a festival being like an endless summer, or an amazing night that will never end. The colours and imagery used celebrate youth, and the idea that these are the best days of our lives. The psychedelic type and groovy sunburst motif evoke the trippy, dippy, sun-drenched and carefree atmosphere at the festival.

The vibes are high and the mood is set, so leave your worries at the door and lose yourself in the Long Sunset.

more to come…